COVID-19 Update:  We’re back as of May 4th! 

Read our full announcement here.

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Doctor & Staff

Meet the experienced and friendly doctor and staff who make Crawford County Eyecare the leading provider of vision care products and services in Cuba.


Dr. William Lynch, Jr. – Primary Care Optometrist

“Since 80% of learning is visual it is essential that people see their best all their life. That’s what I do all day, helping people see and be their best!”

As the Co-Founder of the office, Dr. Lynch provides “big city” eye care with “old fashioned” caring. Dr. Lynch was raised in rural Missouri so starting his practices in Cuba and St. James was a natural fit.

“There’s no better place to raise a family than rural Missouri!”

Since receiving the Doctor of Optometry degree from the University of Missouri – St. Louis College of Optometry in 1985, Dr. Lynch has been treating and caring for patients who have glaucoma, macular degeneration, diabetes, dry eye and many other conditions that affect vision. He understands that the eyes are a part of the body and if the body is healthy the eyes will be more healthy and see their best throughout life. “Healthy Body Healthy Eyes” is a motto Dr. Lynch uses to remind patients that in order to have the best vision, their body needs to be healthy. Getting plenty of water and good nutrition, staying active, and getting proper amounts of rest increases your chance of having a LifeTime of Good Vision!

Dr. Lynch enjoys watching wild life and taking in the beauty of nature in rural Missouri. He seeks ongoing personal and spiritual growth as he loves his family and the memorable moments they create together.


Samantha – Front Office Associate

“Eye sight is very important. I wouldn’t want anyone to have to go through life not being able to see all the beautiful things this world has to offer!”

When you call or come in for an appointment, Samantha, (Sam) is likely the first person you’ll meet! She’ll work diligently to help you get the care you need at a time that’s convenient.

When you arrive Sam makes the intake process easy and efficient. Her winning smile and personality create a pleasant atmosphere as she gathers the information needed to assure proper care. Sam is committed to best practices in patient care so that our patients can be seen as quickly as possible.

When not helping patients in the office Sam really enjoys concerts, movies and family.

“I love to meet new people so please come visit us!”

Jan – Patient Coordinator

“I enjoy being a part of an awesome team that works together. We strive to improve our patients’ Quality of Life by promoting healthy vision!”

Jan is dedicated to helping patients maximize their insurance benefits. She helps people understand their plan so they can make the best decision for their eye care. Medical insurance and Vision Plans can be very confusing but Jan makes it simple! She is very professional and personable as she helps coordinate patients’ care with their third party benefits.

Jan enjoys spending time with her custodial grand-daughter and significant other on their mini farm. Gardening, sewing, weaving, reading, playing piano and exploring new places for new experiences fill Jan’s time outside the office.

Ashley – Patient Advocate

“I love helping people and making sure their visit is comfortable and friendly!”

As a Patient Advocate, Ashley assists patients through the various parts of their eye care. She schedules important tests and verifies patients are receiving all the care they are needing for optimal eye health and vision.

Ashley educates patients on the importance of good health as well as taking care of their eyes. “I love working in health care and making a difference in people’s lives!”

Being a part of a team that is like family is huge! It’s nice to wake up and do what I love! A big passion of mine is helping people. I can’t imagine doing anything else!”

After hours, Ashley loves spending time with her family. She really enjoys the outdoors, nature walks and spending time on the farm.

Margaret – Wellness Coordinator

“As a cancer survivor, eating properly has saved my life so I’m passionate about getting healthy nutritional education out to as many people as possible!”

People don’t realize how the food they eat affects their health. Many foods cause inflammation in the body which breaks down the body’s ability to stay healthy. A low inflammation diet has helped me stay in the healthy zone, supporting my immune system. You are what you eat and quality, clean food is your medicine!

Many times people are not able to eat as healthy as they would like due to their work schedule or other responsibilities. That’s when I recommend the most researched food supplement on the market, Juice Plus! It’s real food processed in a way that maintains it’s high nutritional quality and put into capsules. Now it’s so easy to get the nutrition you need!

I love to walk on uncrowded beaches and relax to the sound of the waves. My family and I enjoy the fantastic sunsets we see from our home. I use every moment to inspire my family to do what is best and right, especially for the highest good of others.